How the Super Bowl Can Teach Small Businesses About Marketing Done RIght

How one of the most-watched television events in America can help us in our small business marketing tactics.

Every year, the Super Bowl is one of the most-watched television events in America. But, beyond watching a great game, there are lessons to be learned from the big game about marketing done right.

From non-traditional advertising methods to creative storytelling, small businesses can learn from the strategies used by Super Bowl advertisers. Let’s take a look at how you can use these strategies to create effective marketing for your own business.

Non-traditional advertising

Big companies don’t have the monopoly on Super Bowl commercial spots anymore. For example, this year major brands like Pepsi and Budweiser were joined by smaller companies like Tide and Avocados from Mexico in claiming ad spots during the Big Game.

This isn’t just an indication that small businesses can afford to compete in this high profile space - it demonstrates that non-traditional advertising methods are worth exploring when trying to get your message out into the world. 

This could mean anything from leveraging influencers on social media to creating content for streaming services or stepping outside of your comfort zone with something unexpected like outdoor digital displays or print ads in local publications.

The key takeaway here is that you don’t need a multi-million dollar budget to compete - think outside of the box and test different methods to see what works best for you! 

Creative storytelling

The biggest brands know that great storytelling sells products better than any flashy ad ever will - and they pull out all the stops when it comes to creating memorable commercials for the Super Bowl. As a small business owner, this should be your goal too!

Tell stories that capture people’s attention and draw them in with relatable characters or situations. Make sure your story has an emotional arc as well as a clear call-to-action so viewers know exactly what action you want them to take after watching your ad. 

Don't forget about data either - use market research and analytics tools so you can tailor your ads more directly towards potential customers and ensure maximum impact from each campaign you create! 

Pay attention to marketing done right during Super Bowl LVII

The Super Bowl is one of America's most popular annual events for good reason - not only does it give viewers a thrilling night of entertainment but also teaches us all valuable lessons about marketing done right!

Non-traditional advertising methods and creative storytelling are two key strategies that even small businesses can use to get their message out into the world without breaking their budgets. And by utilizing powerful data tools, creatives can craft campaigns tailored directly towards their target audience for maximum impact!

So what are you waiting for? It's time to get started on planning your next big advertorial campaign today!

Let our team of MVPs show your business how to be a marketing champ!

Our expert marketers and designers know how to take your small business to the top! Simply fill out our contact form or give us a call at (603) 773-8184.